The Do’s and Don’ts of LinkedIn

Linkedin is a wonderful tool that college students can use to begin building a strong networking system for current jobs and future jobs that they want to obtain.  From the get-go, professors and career advisors alike recommend that students create and build their LinkedIn profiles as soon as they can in order to have improved chances of getting a job after graduation.  However, there is a certain etiquette when it comes to interacting on LinkedIn that most first-time users fail to grasp. Here are some of the do’s and don’ts of LinkedIn etiquette.


  • Do treat your LinkedIn profile like your resume.  It should be kept professional and up-to-date with information relevant to your job search.  Remember, your LinkedIn profile may be a future employer’s first impression of you so make sure it’s a good one!
  • Do connect as soon as you can.  When you attend a networking event or go on an interview and meet someone, be sure to look them up on LinkedIn afterward and connect!  This is one way to build your network, and those that you meet can be valuable when it comes to bulking up your LinkedIn reputation.
  • Do connect with those who are relevant to what you’re interested in. It does no good to connect with people who you can’t relate to and won’t benefit your job search, so make sure you do your research on potential connections before sending a request!
  • Do keep your profile active and updated.  Make sure to post every once in a while, even if it’s only once a week.  This shows that you keep up with and are actively interested in your networks.
  • Do write meaningful recommendations for other people.  Empty endorsements can get really annoying. Your connections will find more value in your recommendations when they are genuine and personalized.


  • Don’t treat LinkedIn like any other social media platform.  It is a professional networking tool to connect with professionals so it would not be wise to post anything inappropriate that you wouldn’t want your boss or a future employer seeing.
  • Don’t make empty connections.  While it’s tempting to click “Connect” under the “You may know…” section, don’t.  Do your homework and make sure your connections are relevant to your interests. If you think that someone may be a potential connection, send them a message first to introduce yourself.
  • Don’t send requests to connect more than twice.  While it’s always good to remind someone you’d like to connect with them, being too pushy can make that potential connection more than likely decline your request.
  • Don’t spam.  Updating your profile is always good, however, too much activity can be rather annoying to your connections.  There are ways of keeping active on your profile without bombarding them with notifications, such as turning off your update notifications if you plan on doing a large update to your profile.
  • Don’t forget to thank those who have sent you recommendations. Expressing your gratitude to someone who took the time to write you a recommendation can really help that connection.  A good way to do so is to write them a thank you note, or by providing them with a recommendation of your own.

Remember these when creating and managing your LinkedIn profile, and don’t forget to always network whenever and wherever you can! You never know who you might meet that will get you that dream job you’ve always wanted.


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